Country brand Essay Example | Topics and Well Written Essays - 2000 words

Country brand - Essay ExampleThe elements explored in the paper are Tourism, investment funds/Immigration, Culture and Export (Shimp, 2008). The other two elements of the hexagon are touched on briefly, that is the People and Governance. This is because the paper is forge to focus on matters of Nation Branding that are relevant to the creation of value for the Statesn incorporate entities on the global level. Elements of Nation Branding In order to analyze the strategy of branding America, thither is the need to explore the main elements of nation branding strategy. Olin defines a 7 step model that mustiness be followed to draw a nation branding strategy (Molianen & Rainisto, 2009) 1. Define Preliminary Vision 2. examine a Working Group 3. Internal & External Research 4. Formulation of Strategic Plan 5. visualization 6. Implementation of the Plans 7. Testing Implementation & assessment Preliminary Vision The preliminary vision of Americas branding technique is to extend its inf luence over different country through a blend of diplomatic, governmental as well as industrial campaigns (Snow, 2009). This means that the branding of America is handled by the diplomatic corps which has a strong history of promoting America as a brand all over the knowledge domain. There has besides been different governmental projects and units set up over the past years that has been responsible for promoting America as a brand roughly the humanity. ... These questions are as follows Where are we now? How did we get here? Where do we want to be? How do we get there? The United States is the most powerful and most general country in the world today (Wolfe, 2007). It attained its view as a global super-power during and subsequently the Second World War, which saw the influence of America spread throughout Europe and the rest of the world (Houghton, 2009). Since the 1950s, America led the West in gaining influence around the world against the Soviet led vitamin E (Wolfe, 20 07). Due to this struggle, the United States created a very strong network to establish its presence in nations around the globe through various export techniques. This has boosted Americas image around the world. Everyone around the world, from Latin America, Africa, Europe, Asia and the Middle tocopherol identifies with American movies, clothing, food, books, cars and brands. And this has been the case over the past 20 years after the collapse of the Soviet compact (Houghton, 2009). However, in the era of globalisation, there are competitors that are coming up namely BRICS (Brazil, Russia, India, China & southwestward Africa) as well as old powers like Europe and Japan. There is the need to re-brand and present America in a different light. Currently, the vision of branding America is one that seeks to take advantage of the countrys status as a super power, the countrys past image and global influence as well as Americas competitive strength against the emerging powers. Thus, t he vision of the 21st Century for the branding of USA is as follows 1. Re-branding the world power and presenting it to the world in a different light. 2. Re-igniting the American flame 3. Putting American ingenuity to the doorsteps of the world 4.