Dabur Brand Revie

The marker name Dabur is derived from the words Da for Daktar or Doctor and bur from Burman. From those abject beginnings, the company has grown into Indias leading manufacturing business of consumer health cautiousness, personal c are and fodder products. Over its 125 years of existence, the Dabur bulls eye has stood for correctness through a natural lifestyle. An umbrella name for a variety of products, ranging from hair care to h cardinaly, Dabur has consistently ranked among Indias top brands. Its brands are built on the foundation of trust that a Dabur offering volition never wee-wee anyone slightest of harm.The trust levels that this brand enjoys are phenomenally high. Dabur had a turn over of virtually US$ 750 Million (Rs. 3390. 9 Crore FY 09-10) amp Market Capitalisation of over US$ 3. 5 Billion (Rs 15500 Crore), Ner income of (INR) 425 Crore (2008-09)with brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real. The company has kept an kernel on new-f angled generations of customers with a range of products that cater to a advance(a) lifestyle, while managing not to alienate earlier generations of loyal customers. The companys growth identify rose from 10% to 40% Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%.Its brands of juices, namely, Real and Active, unneurotic make it the mart leader in the Fruit succus Category Value Mass trade shelter For money The brand trunaround why? Overall s down in the mouth down in FMCG Stiff competition To target young india largest consumer Modernize old brand equity- intangible asset Dabur also has reinvented the mother logo Enter new category innovate offerings Repositioning as FMCG company Moved forth from comprehensive branding strategy Retaining Dabur as corporate brand individualism Daburs New Brand Architecture 5 Power Brands Umbrella brand for juice and other foods aimed at p market consumer production to be launched is corn juice Branded fruit beverage m arket in India is estimated to be worth Rs. 1,200 crore (nectars, drinks and juices combined)The fruit drink market Juice accounts 30%,Nectar10%, Fruit drinks60% COMPETITIVE ANALYSIS Pepsi co Nimbooz has grown 29% Coca Cola Minute Maid Nimbu Fresh- material body found drink Parle LMN this has grown 30% Market surface of Lemon Juice in India in Organized sector The unpackaged nimbu paani market in India is very large to put it in perspective, it is twice the size of the total carbonated soft drinks perseverance. Indias Parle Agro, the name behind the LMN brand which launched a year ago, has outperformed the market growing 30 per cent. Of the 600m-case juice market, stinker juice drinks have a 44 per cent share. According to an industry report 120bn litres of beverages are consumed annually in India with 55 per cent of sales of Indian soft drinks during the summer months of March to May, and companies are keen to maximize growth in this season.If next years summer is as hot as this one, a nimbu paani drink or triad exit definitely be in order Target market 1) primary winding and secondary market SEC A and SEC B * volunteer(a) * Fitness * Health keepstyle * Sports Primary Market * Teens More data-based * Youth Experimental and more buying power Working plenty who travels a lot * Secondary Market Secondary market give out Industry Airlines, Railways and Local Transport Systems ,Recreational Movie Theatres, Malls, Amusement Parks, school, collages, hotels, restaurants Market divider * Metropolitan Cities, major cities of the states, and towns. * Density of Area Urban, Semi-urban, Rural. Climate Tropical * season 8 and above * Users perceive Lemon juice as a healthy drink. * Users drink fruit juice as a grateful alternative to carbonated drinks.Users instinctively spend on products related to health and lifestyle. Users enjoy Lemon juice not only as a means of healthy life, but as an intrinsically enjoyable merchandising strategy of Dabur Da bur should reinforce the authentic homemade taste through self-asserting marketing campaigns and have tried to appeal to the increasingly health-conscious Indian consumer by making them without artificial ingredients. Product Type lomon Juice Features Lemon Juice is a 100 percent Lemon juice which will be produced and marketed by the Dabur ltd. Brand Name Lemon Juice Product Life Cycle Our product lie in introduction period crushed sales * High comprises per customer * Negative gelts * groundbreaker customers * Few competitors Objective to create sensation and trial * Offer a basic product * Price at cost-plus * Selective distribution * Awareness dealers and early adopters * Induce trial via heavy sales advance * Place Distribution Channel Product location availability Modes of window pane * Pricing Provide Lucrative discounts, deals and schemes Adopt sales oriented accusative Have one price policy emailprotected 8 Rs/ 200Ml * Promotion promotional Tactics Provide free sam ples in the market for the brand awareness AdvertisingTo our target audience by using the message presentation a glass full of Lemon juice Drink this practically every day Tie up promotional strategy with PVR, In film advertising mill Honda supporter Honda Motors Limited, based in Delhi, India is a correlative venture between the wedge heel Group of India and Honda of Japan23 It has been referred to as the pieces biggest manufacturer of 2-wheeled motorized fomites since 2001, when it produced 1. 3 one thousand million motorbikes in a single year. During the monetary year 2008-09, the company has sold 3. 28 million bikes and the net profit of the company stood at Rs. 1281. 7 crore, up 32% from the previous fiscal year. verification needed3 Hero Honda has been the largest deuce bicycler company in the world for nine consecutive years. The company had a market share of 41. 35% in the year 2008-2009 and over a 25 year duad it has crossed the 15 million unit milestone. Hero H onda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. 4 The companys most popular ideal is the Hero Honda Splendor, which is the worlds largest-selling motorcycle, selling more than one million units per year Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd.A joint venture between the Hero Group and Honda Motor Company was open in 1984 as the Hero Honda company,India. During the 1980s, the company introduced motorcycles that were popular in India for their supply thrift and low cost. A popular advertising campaign based on the slogan Fill it Shut it Forget it that emphasised the motorcycles give notice efficiency helped the company grow at a double-digit pace since inception. Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.These plants together are capable of churning out 3. 9 million bikes per year. citation n eeded Hero Hondas has a large sales and service of process network with over 3,000 dealerships and service points across India. Hero Hondas customer loyalty program,clarification needed the Hero Honda Passport Program, claims to be one of the largest programs of its kind in the world with over 3 million members Launch of New Prodcut Honda drag on A three Wheeler baby-walker will be a . 75 ton truck in the commercialized vehicle segment which is dominated by large trucks. It throw out be called Indias next generation mini truck .The sub one ton loads were transported by the three wheeler goods carriers. Although the look and surgical process of these three wheelers are less than desirable there was still gigantic demand for these vehicles. It is this market where TATA Ace is the only leading competitor . It is the transportation system at the last mile market that Ace has captured. Honda Cart will have all the qualities of a winner. It will be cute, the engine would be good interms of mileage and performance, the comfort factor can very some(prenominal) there and more over it is a Truck and not an Auto.Priced competitively at 2. 00 lakh to 2. 20 lakh, which is below Ace is a repute proposition that no one can refuse. The brand will launched at a point where there was a need for transportation of good amphetamineily and conveniently and in a cost effective manner. indispensableness for the Honda Cart Honda Cart will be cost-effective means for local transport of lesser cargo in the long run. Previously, customers had to incur supererogatory charges by renting vehicles with a much larger payload for small cargo movements. Due to pradhan mantri gramin sadak yojana , Road onnectivity is expected to greatly improve in rural areas ?It is envisaged that higher tonnages vehicles will be not allowed in cities ?In both the cases, all last mile distributing will be cover by large vehicles ?The exciting production in this category is clunky , coupled with safety, pollution amp comfort etc.. issues Market Research To bring in the potential customer better. It found that there were two types of customers for Honda Cart cost sensitive customers, and others who valued return on investment (ROI).The company targeted ROI customers who were willing to pay a higher price but pauperismed low operating costs. Comparative analysis The Honda Cart would provide excellent economy with oil change required only for every 10,000 km when compared to three wheelers which required it for every 2,500 km. Evne TATA ACE required at every 9,000KM. The vehicle traveled at a top speed of 70 km per hour and had a mileage of 20 km per liter with a high payload capacity in compare to TATA ACE which has speed of 65 km per hour and 18km per liter as mileage. This enabled the owners to make more trips in less time.Bajaj Auto, Force Motors, Eicher, Piaggio and Ashok Leyland are very much on their way to entering the one-ton four-wheeler space. The official fur ther added, Players like Eicher and Swaraj Mazda, which are already present in the 1. 5-ton truck space, will now transfer their focus to one ton. Product Honda Cart. PLC- Entry stage. Brand Name Honda Cart Price 2. 00Lakh-2. 20Lakhs Place Tier II and III cities. Rural and carriage urban. Promotion The company could offer a range of additional accessories much(prenominal) as vehicle protection system, music systems and even Ganesha idols.Apart from the hygiene quality Honda will also look at the aspects of delight and value enhancers * handsome one Honda cart in free in large villages and in big town give one Honda cart per free per 5 km sq feet area to goods carrier * Reduce pollutants as compared to 3 wheeler from 21 % to 40% Market scenario TATA ACE has captured 65% of the small commercial vechile segment Target Segment The target segment are those who want to upgrade from these three wheelers and one who carry/ upload tons of goods