Advertising Athletic Apparel and the Obese Essay -- Marketing Athletic

Athletic Apparel Detriment to the cogent?Giant, verbalise arms, washboard abs, and ripped legsthese attri preciselyes are all too common in commercials for acrobatic get dressed. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite athletes in many of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never directed toward the obese. however fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should non be proud ofthe percentage of obese people living within our borders.Who is to unholy for this? No one party can shoulder the bulk of the knock because it belongs to a large number of people. But the problem now is non to place blame, it is to help these people get in shape non just to look goodso that they can live longer, happier lives as well. As mentioned earlier, fast-food companies, who are partially at fault, have begun to put out(a) healthier food an d advertised it more in an attempt to not only avoid lawsuits, but to help the overweight people who ascertain that they need to make a change.Athletic apparel is one trade that could really make a push, through advertising strategies, to show that representative represents a titanic percentage of what needs to be done to tolerate weight. They could have a line of commercials like Subway did with Jared, showing a true story about someone who loses massive amounts of fat by using their product. A commercial by Nike or Adidas displaying an obese someone working out is hard to come by.A few historic period ago Miami Heat Guard Dwayne Wade signed a get laid with Converse. Obviously he has appeared in a number of their commercials since then, partially collect to his great success so early in his pro... .... The athletic apparel commercials, if directed at the countrys overweight people, could make a big push toward removing the United States from the title of fattest country in the human, as well as saving the lives of, not only Americans, but everyone in the world who is clinically obese and faces so many health risks. Works CitedTwo Decades of Annual Medical Examinations in Japanese Obese Children. International Journal of Obesity. 3 June 1997. npg. 26 Oct. 2006 .One Billion large number Overweight. Breitbart.Com. 2005. 25 Oct. 2006 .Overweight Prevalence. National Center for Health Statistics (NCHS). 6 Oct. 2006. U.S. segment OF HEALTH AND HUMAN SERVICES. 25 Oct. 2006 .